In information technology, Big Data is a collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications.
In other words Big Data is any kind and amount of data that you can not model, correlate, put in context, process and make useful with enough speed to obtain valuable information to guide your decision-making processes.
Until now primarily scientists have encountered limitations in their work involving large data sets, but in the internet society not only scientists have to face this problem. Financial institutions, marketing managers, CEO's, C-Level Managers, retailers and many more, have to manage and process "Big Data" because the world's technological per-capita capacity to store information has roughly doubled every 3,5 years since the 1980s; as of 2012, every day 2.5 exabytes of data is created, and you and your company need to process, understand and obtain valuable information from that data to make decisions, do your everyday work, plan and secure your businesses future in today's highly competitive world.
In order to harness the power of "Big Data" and create new opportunities to transform your business, we need to put in place IT architectures and technology solutions able to convert the huge amount of existing data into meaningful and valuable information. This is not a trivial task, but if done properly, the facts revealed can provide you with information to help you make the right decisions to improve or transform your business.